Here are 5 ways Employers Leverage Twitter to Find Employees: Find Out How...
1. Connect with People in Your Industry or Local Areas
It’s easy to get overwhelmed with quantity on Twitter. But for job search purposes, the name of the game is quality. Once you start meeting and following the “A” Players in your industry or geographic area, stay on top of the conversation by separating them from the rest of your Twitter followers.
I’m not saying you need to drop your other friends, rather I am suggesting that you’ll want to stay on top of what’s happening by putting this conversation is a separate place.
Great Twitter applications that allow for categorizing followers are Tweetdeck, HootSuite and Seesmic.
3. Employers Post Jobs Directly (and Get Your Network to RT Them)
Serendipity would be if the job opening and the perfect candidate arrive at the same time. Unfortunately, in the real world that doesn’t happen very often. So when you see a job opening relevant to your industry… post them in your Twitter stream, Follow the Employer and don’t be shy about asking your followers to retweet the posting. Most people are happy to retweet items of value – and having a job opening is always a very valuable thing, especially in a down economy.
4. Search using Hashtags (or Create Your Own!)
I believe the real power of Twitter lies in hashtags. Hashtags are essentially a way for Twitter users to organize tweets under topical tags that are included in the tweet itself. So let’s say you see a job opening and it is not an exact match..Send it out to your network, but you want to get it out to the masses. You can use a hashtag to have it show up more readily in search queries.
One good example is the #JobAngels hashtag. This hashtag was created by Mark Stelzner who wondered what would happen if each of us helped one person find a job? Those looking for jobs post using the hashtag and others can help them find open jobs that match their skillset. Employers have used the tag along with job postings as well, so that job seekers can more easily find the listings.
Another way to use hashtags is to search for Employers. Maybe you’re not ready to spread the word about your job search, but you want to see who’s out there. Think outside the box..Search for Hashtags like #Location #Resume #SearchingFor, etc
Finally, Most companies use their company name as a hashtag (very creative!) If you they have a lot of employees on Twitter, this could be a valuable way to connect with other employees. This can be extremely useful for a referral.
5. Set up Alerts
Many of us use alerts to monitor what is being said about ourselves. But you can also use services like Google Alerts and Notify Me to see what jobs are being offered. Call it competitive intelligence in the job market, if you will. Let’s say you’re searching for a specific position – set up an alert for that position so you can see if anyone else on Twitter is also searching. Connect and Network!
Using Twitter to find jobs might not work for every position but it can be a valuable resource for getting the word out and monitoring the job market.
There is also a strong community of experienced recruiting professionals on Twitter that can help you with your efforts.