05 October 2012

LinkedIn: Why You Should Only Include Your Name Under Name Field




 Why Is This Important?

You probably know some people who do this. When you see their updates they will appear as ‘Bill Johnson - Experienced Marketing Expert’ (or something along those lines) rather than just their name. For all of you thinking it’s a good idea or who do this: PLEASE DON’T.
In addition to the fact that LinkedIn doesn’t allow it (and some people have allegedly had their accounts suspended as a result of doing this) it’s also a bit like walking up to someone in a pub and overwhelming them with information about yourself right upfront. LinkedIn is an online network so it’s wise to treat it as you would a face-to-face networking opportunity. There are plenty of other places within your profile  to include information about who you can help and what you can help them with.
“The LinkedIn User Agreement requires use of true names rather than pseudonyms, business names, associations, groups, email addresses, or other characters when registering on our site. We believe that any information other than first and last names in the name fields undermines the professional nature of our site and services.
User Agreement:

Therefore, we do not allow any additional information (other than certifications) to be added to the name fields.”
If you want to highlight who you can help and what you can help them with, then use the professional headline space to do so. If you want to edit it then select:
  • Profile
  • Edit Profile
  • And click on the Edit button that appears next to your name
This will take you to a form. Half way down you will see the Professional Headline section. Use this to convey your key points.

If you haven’t done so already, you may also want to ensure that your LinkedIn profile is compelling and 100% complete. This will ensure that you position yourself in the best possible light to people who do view your profile or who you are recommended to. Try using BOLD or italics for added emphasis.


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